The emails we’d send include giving them information about our product and giving them tips on how to get our product without a medical exam. Inbox Army, LLC helped us develop emails we could send to our customers after they receive their quotes and successfully turn over their name, email, and phone number through our website. It would be nice to be able to contact them by phone if needed, but they're so responsive, this hasn't really been a problem. They're starting to bring me more and more ideas. There's always room for improvement and we are improving with every campaign. Is there any area for improvement or anything that could have been done differently? I rarely, if ever, have to chase them down. They are usually the ones asking me to get them what they need to create the next campaign. What did you find most impressive about this company? They are very responsive to email and communication via Slack. They are great about checking in and following up with us about the timing of campaigns, the content calendar, implications of certain decisions we make, etc. How effective was the workflow between your team and theirs? We've seen significant gains in the speed and turnaround times with which our campaigns are executed and performance has also increased. Have straightforward communication with them that will get you better results.Ĭan you share any outcomes from the project that demonstrate progress or success? I don’t think there’s anything they can improve on - their communication is consistent, they report constantly, and I feel I have a personal connection with them, which differentiates them from other providers.ĭo you have any advice for potential customers? Their flexibility is outstanding we have constant last-minute changes, and they’ve helped us accommodate those moments where we have to pivot a lot, which are common in the supply chain industry. What did you find most impressive about them? Regarding tools, we’ve used Wrike, ClickUp, and Microsoft Teams. They’ve had quick turnaround times and are accommodating to our timelines. Project management is good we set our internal deadlines and communicate that to them. How did Inbox Army, LLC perform from a project management standpoint? Thanks to their work, we just broke $100,000 in email ROI. What evidence can you share that demonstrates the impact of the engagement? The importance of questioning every best practice before putting it into use.Why most metrics you’re using to measure your results could be wrong.Why most marketers optimize for an anomaly and how you can avoid that.The huge impact a hypothesis can have on your current and future A/B tests.Why you shouldn’t solely depend on tools for your A/B tests.Watch this eye-opening interview with Kath Kay as we discuss: Failure to do so could give you results that may look good for a current campaign but could lead to disaster in the next ones.Īnd that’s why we would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals – including driving more revenue. That is why you need to ensure that your methodology for conducting your A/B tests is spot on. By creating different variations of your email and sending it out to a test audience, you gain insight into which email will drive more results. What if we told you you’re doing your A/B tests wrong.Ī/B testing is an important element of running effective email marketing campaigns.
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